Breaking It Down: Behavioural Biometrics📝

What even are they?

You may have heard of biometrics - think facial recognition and fingerprints. These methods can all identify you, but the only issue is - they are point-in-time verification methods 🚫

🤔 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻?

Think of it like this: Every time you log in to your email account and pass your device to another person, the device still thinks that this new person is you.

This can lead to issues for users around personal security and fraud, as there is no ability to detect a new user. But even worse: Traditional biometrics, such as your fingerprint, your eyes and your face, can all be replicated.

However, with behavioural biometrics, zally’s algorithm can distinguish users based on their behavioural movements alone - pretty cool, right? 😉

🪄 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗱𝗼 𝘁𝗵𝗶𝘀?

Behavioural biometrics take these point-in-time methods one step further by analysing how we interact with our smartphones over time. Every movement you make, from how fast you type to the way you scroll on a website, all of these movements allow our algorithm to build a digital DNA to verify whether you are you.

The great thing about behavioural biometrics is that no matter how hard someone tries to be you, they never can be you! As the model relies on how a user behaves over time, instead of a snapshot of the user’s physical anatomy, the data that our model uses renders meaningless to attackers 💪🏼

🌟 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻!

Through behavioural biometrics we can utilise continuous authentication for a passive, seamless user experience. With unique, ever-evolving data from each user, behavioural biometrics eliminates the opportunity for identity theft or fraud.Think of privacy-safe with dynamic, non-descriptive data - sounds like a dream! 🌟

Curious to know more? Head to our product page: www.zally.com/product 🧑🏽💻