Breaking It Down: Seamless Experience

How seamless is seamless?

Now, you may hear us say that we are creating a seamless experience from log-in to checkout, but you may be thinking, how seamless can it actually be? 🤷🏼 After all, we are all accustomed to the hassle of constantly authenticating ourselves across multiple devices, just to gain access to our own accounts.

zally can ensure you are protected, but will eliminate all of that nonsense. We believe that your online experience should be as simple as shopping in real life!

What does this mean?

Currently, we have to deal with a range of authentications, just to reach the end of our customer journey, from one-time passcodes to a new device and remembering the name of your first pet, it can be a long and slow experience.

With our revolutionary technology, authentication becomes a breeze. Continuously authenticating you, through only your own behaviours and movements.

This means, just by holding your device, zally will pick up your unique movements and authenticate you throughout your whole journey.

Continuously and securely authenticating you, effortlessly. It's a no brainer!😎

How do we do this?

Our behavioural biometrics take these point-in-time methods one step further by analysing how we interact with our smartphones over time. Every movement you make, from how fast you walk to the way you tap through a website, all of these movements allow our algorithm to build a continuous digital profile to verify whether you are you.

Through our technology, we can utilise continuous authentication for a passive, seamless user experience. With unique, ever-evolving data from each user, behavioural biometrics eliminates the opportunity for identity theft or fraud.