From Finalist to Future-Proof
zally’s Start-Up Journey with Patrick Smith
In Episode 2 of Unrecognised Heroes, we sit down with Patrick Smith, founder of Manchester based start-up, zally, to explore the smart, and deeply human approach that’s made his start-up stand out in the crowded cyber and AI space.
From building a brand before having a full product, to using community connections to fast-track industry buy-in, Patrick shares what it takes to make people believe in your mission early on.
It’s an honest, energising listen for anyone building something new — or championing innovation that’s just getting started.
In this episode, Patrick also talks about the power of recognition — and why being a finalist at The National Cyber Awards (in an Award Ceremony that isn't "pay to play") felt so meaningful. The impact went deeper than a trophy — it helped shape zally’s team culture and validated a solution that deserved to be seen.
